Taeki Chan Midea, a leading global home appliance brand, reaffirmed its position as an industry innovator by unveiling its 2025/2026 smart home appliance line-up at the Genting International Convention Centre. The latest advancements highlight Midea’s commitment to making smart living more accessible while driving energy efficiency and sustainability.
Innovating for a Smarter, More Sustainable Future
With consumers increasingly prioritizing energy efficiency and convenience, Midea is at the forefront of integrating AI-driven, IoT-enabled solutions into home appliances. The brand’s latest product range features RFID and Wi-Fi capabilities, allowing users to remotely control their appliances via the SmartHome App. This seamless connectivity aligns with modern lifestyles, where convenience and efficiency are key.
In response to rising electricity costs, Midea has expanded its portfolio of energy-efficient products. Currently, 34 air-conditioner models and 13 refrigerator models have achieved a 4-star or higher certification from the Sustainable Energy Development Authority (SEDA). The adoption of inverter air-conditioners has surged, with energy-saving models now accounting for over 40% of total sales, underscoring the brand’s influence in the energy-efficient home appliance sector.
Aggressive Market Expansion and Sales Milestone
As one of Malaysia’s fastest-growing home appliance brands, Midea continues to record remarkable growth. The company’s air-conditioning segment reported a 30% year-on-year (YoY) sales increase, while its overall business maintains a steady compound annual growth rate (CAGR) of 20% over the past five years.
Setting its sights on an ambitious RM1 billion annual sales target in 2025, Midea is leveraging its extensive nationwide dealer network of over 1,000 outlets. To support this expansion, the company is upgrading more than 50 Midea Brand Stores across Malaysia, enhancing the in-store experience with expert consultation, hands-on product demonstrations, and comprehensive after-sales support.
Enhancing the Consumer Experience
Beyond product innovation, Midea is transforming its retail landscape by creating more immersive shopping experiences. The revamped store layouts aim to provide consumers with a firsthand experience of Midea’s smart home ecosystem, reinforcing the brand’s focus on technology-driven living. The introduction of professional service terminals further strengthens its commitment to exceptional customer support.
Exciting Hari Raya Deals for Consumers
To celebrate the upcoming Hari Raya Aidilfitri, Midea is launching an exclusive promotion offering Touch ‘n Go rebates worth up to RM500, beginning 16 March 2025. This initiative provides additional value for customers looking to upgrade their home appliances ahead of the festive season.
With a clear vision for the future, Midea is solidifying its role as a trailblazer in the home appliance industry. By continuously evolving with consumer needs and market trends, the brand remains dedicated to delivering smarter, more efficient, and more accessible home solutions for Malaysian households.
