Behind the Scenes of Galaxy Buds3 Series: Product Planning a Superior Audio Experience

With the latest Galaxy Buds3 series from Samsung Electronics, users can discover a whole new level of immersive listening and communication anytime, anywhere — whether they’re enjoying music or taking a call. Offering a comfortable fit, rich sound quality and advanced AI features, the Galaxy Buds3 series delivers the trifecta for an unparalleled sound experience.

Samsung Newsroom met with Helen Nam and Donggi Kim from the Wearable Product Planning Group, Mobile eXperience Business at Samsung Electronics, to learn about what went into creating the new Galaxy Buds3 and Buds3 Pro.

Creating a Comfortable Fit Using 3D Ear Data and AI

 1. What was your biggest concern when planning the Galaxy Buds3 series?

Nam: For the Galaxy Buds3 series, we had an internal goal of planning the new products from scratch — instead of improving previous versions. Fit is an important factor for the Galaxy Buds series since an ergonomic fit is the foundation of premium sound quality and convenience. Because the human ear is as unique as a fingerprint, we conducted extensive research on ear shapes and collected a variety of 3D ear data. Based on our findings, we were able to come up with a new design boasting a more secure fit.

2. How has Galaxy AI affected planning the Galaxy Buds3 series

Kim: We aimed to deliver a personalized listening experience to every individual with AI. When users wear the Galaxy Buds3 series, the Active Noise Canceling (ANC) feature and sound are optimized based on AI-powered algorithms that analyze real-time differences in sound through internal and external microphones. Galaxy AI seamlessly completes the wearability and functionality of the new exterior design.

Nam: Thanks to Galaxy AI, the communication experience offered by the Galaxy Buds3 series has significantly improved. More specifically, call quality has been enhanced as AI technology can restore the caller’s voice in various noise environments. Also, Listening Mode can be utilized in the Interpreter feature when connected to a Galaxy smartphone.

 

Superior Sound Quality Meets Optimal Usability

1. Q. What was the most memorable part of the planning process?

Kim: We visited various speaker stores and listened to different types of speakers to gain insights into sound quality. In addition, we attended in-depth seminars on sound led by a renowned audio professor and employed various methods to achieve sophisticated, ultra-high-fidelity audio. We’re pleased that our efforts have been rewarded by positive feedback from users who appreciate the Galaxy Buds3 Pro’s balanced sounds ranging from bass to treble.

Nam: Conducting consumer evaluations during the early stages of production was memorable. According to our research, many users wanted detailed control over sound and noise cancellation — which is why we added a custom feature that allows users to fine-tune the equalizer (EQ) and noise control to suit their tastes. Reflecting the user feedback collected at the beginning of product development was very meaningful to us. Also, I would like to thank the developers for their active support throughout this entire journey.

2. Q. What is your favorite feature of the Galaxy Buds3 series

Nam: I would like to highlight Voice Command — a feature that lets users control their Galaxy Buds3 series with their voice, eliminating the need to touch their smartphone or earbuds. When users’ hands are busy washing dishes or taking out the garbage, they can adjust volume, change music or even answer calls with a simple voice command. Every feature in the Galaxy Buds3 series has been thoughtfully designed to cater to various user scenarios.

The Galaxy Buds3 series marked a significant milestone in the history of Galaxy Buds with a

new design and powerful AI capabilities. Samsung looks forward to how the Galaxy Buds will continue to deliver refined audio experiences and enriched sound.

Tune into great sound with this promotion, which ends on 31 December 2024!

ModelsRecommended Retail PriceColoursPromotion
Galaxy Buds3 ProRM 999.00Silver

White

Free Buds Case worth RM169*
Galaxy Buds3RM 599.00

 

*Buds Case design selected randomly, subject to product availability.

To buy the Galaxy Buds3 Pro, please visit: https://www.samsung.com/my/audio-sound/galaxy-buds/galaxy-buds3-pro-silver-sm-r630nzaaxme/

To buy the Galaxy Buds3, please visit: https://www.samsung.com/my/audio-sound/galaxy-buds/galaxy-buds3-silver-sm-r530nzaaxme/

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