Taeki Chan Hung Fook Tong (HFT) was established in 1986 and evolved from a traditional Chinese herbal tea shop to a modern wellness concept F&B business. Over the years, modern cafes are springing up like mushrooms and HFT faced competition from the industry players and they realised they needed to innovate.
There is also a growing interest among the millennials in traditional herbal tea shops, which initiated the idea of HFT Life. HFT Life is a brand-new café-inspired concept store that brings together Western and Chinese food cultures and adopts a simplistic design to accommodate the pursuit of modern urbanites toward healthy living.
This movement in modernizing heritage cultural trade has also brainchild cafes like South Herbal Lab, which is a new cafe concept by traditional liang cha (herbal tea) brand Wing Sang Tong. It brings innovative and colourful offerings like a series of “herbal coffee”, which are java infused with Chinese medicinal herbs such as hemp fruit, Chinese hawthorn fruit, chrysanthemum, You’ll find hemp fruit oat latte; frangipani elderflower coffee tonic; among other innovative items specially curated to attract younger crowds.
More millennials can agree with Euxyn on why they like HFT Life, she shared, ”The uptrend cafe serves soups, drinks and sourdough bakeries, where visitors can now get a seat and enjoy the food in a slow-paced living environment. They even have a #madeinhk corner to introduce the brand’s story where I gain deeper insights into HK culture. What I love the most is their transformation. A new take on tradition successfully rebranded the right herbal tea image, adding touches of modernity to attract lots of youngsters to be aware of their personal well-being. Worth a visit! ”
Apart from HFT’s signature addictive-free soups and healthy drinks, HFT Life also serves fresh baked goods from the local brand “Handmade Bakery”.
Location: Click here for Hung Fook Tong Life shop locations island wide
